“Some experts claim that, due to such unprecedented human-driven impacts to ecosystems, we are now in the sixth mass extinction.” (Fashion Revolution)
The fashion industry has a huge impact on biodiversity from deforestation to animals being killed or harmed to make fabrics such as silk, wool and leather. As a label we want to ensure all our clothing is cruelty-free which is why we are so proud to have the PETA accreditation.
We want to ensure we aren’t contributing to the extinction of animals and also want to help organisations that rescue and help animals. Last year we supported organisations such as The Rescue Collective and Peanuts Wellbeing Sanctuary. This is something I also hope to continue doing this year. We are also committed to donating a percentage of our profits this year to WWF (World Wildlife Fund).