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Meet the Founder

Like many women, I absolutely love fashion and I believe clothes can make you feel beautiful and confident. However after learning about the negative impact the fashion industry had on the environment, people and animals I wanted to make a change to start my own sustainable, ethical and cruelty-free label.

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What our customers say

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Women that Inspire Us ~ Dr Anushi

One of the best things about owning a small business is all the inspiring people you met along the way.  I recently met the incredibly inspiring Dr Anushi who is on a mission to help children who fear needles and also vulnerable adults. I wanted to interview her and share her story with you. 

Hi Anushi! Tell us a bit about yourself and why you started Misti- 

I am Dr. Anushi – I am a senior research scientist based in a leading children’s hospital in Melbourne. The idea behind Misti needs to be credited to the 7-year-old version of Dr. Anushi.  I grew up on a small island – Sri-Lanka where I went to school. Little Anushi was terrified of needles. My mother recalls taking me to the hospital to have me sedated for basic medicines. It seems this stressful life experience has shaped me to develop a pain-free method of delivering medicines later.

My parents ran a business selling vehicle parts so my childhood playground revolved around an interesting junkyard of vehicle parts all open for cool experiments– naturally, I was curious about all things technology and science, which helped her interpret the world – leading me to pursue a degree in Biomedical Engineering followed by a PhD.

 My PhD work led to the discovery that led a path to develop a new technology using sound ways to convert medicines into mists – I founded Misti a few months ago to help translate this discovery into a product that could help children like myself who feared needles and also vulnerable adults.


Why did you decide to crowd-fund, and what are you hoping to achieve with your campaign-

I appreciate the power of community to drive impactful and meaningful change. The pharmaceutical industry is conservative for very good reasons. Strong backing from the community not only helps validate the need for technology but also provides the necessary funding to produce the first prototype to progress our technology.

 Do you have any tips for our community on how to juggle being a mum and running a business- 

 I come from a lineage of strong women who ran schools, businesses and combinations thereof. My grandma of 6 children was a hardworking school principal in remote Sri-Lanka. My mother of 3 runs one of the most successful private educational institutions. I remember the daily fights they battled to feed the children, help them become respected humans and also succeed in their careers at the same time. They chased their dreams unapologetically! It is naturally engraved in me –every time I doubt my capabilities – I think of them. What would Grandma or Mum say? The answer is always – JUST keep going!

During my PhD – I gave birth to my son, who is now 10 years old. I worked on Misti’s mission in my post-doc career while caring for my children as the primary career. And now have 2 children in primary school, and I am a doner mum to a boy who is a year old (I have donated my eggs – story for another day). I have received incredible support from family to date – at times when I doubted – they believed in me.

My top tip is it is never ever too late to chase your dreams.  You may prioritise different things (kids or a traditional career) at various times in your life. That does not mean it’s NEVER to hone in on your passion.

It took me 10 years to venture into business – perhaps it’s a little too long, but everyone is on their own journey. Craft what works best for you!  And it’s OK to fail – you will learn and grow- not starting is probably worst.  I asked myself “If not YOU – then WHO?”.  “If not NOW – then WHEN?” – the rest is history 😉


How can we support you-  

We really appreciate it if you could pledge for #missionmisti to support our mission - https://www.liftwomen.com/projects/support-misti-mission-of-protecting-children-from-preventable-infections/

If you are in a position to contribute, there are several rewards. For backers who support us with $30, we will thank you with our limited edition Misti fridge magnet. For $100 pledges, we will gift a combo of Misti tote bag and Misti fridge magnet. Supporters who contribute $300 will receive our thankyou gift set which includes Misti T-shirt, fridge magnet and tote bag.

Especially, backers who support us with $500 or more will receive an exclusive invitation to Misti lunch event and come to know Misti team and our mission at a deeper level.

We are also open to co-branding if you are an enterprise. Up to 15,000 Misti devices are offered for co-branding opportunities to businesses that support us with $5000 and $10,000 pledges. 

If you can help spread the word and the impact of our work – this would also go a long way!


The Importance of Drinking Tea when Pregnant & Breastfeeding

Hey I’m Nina the Founder of organic herbal tea company, Nurtur Tea.  I’ve had two beautiful pregnancies and the most incredible births. In fact, my second was a magical home birth. My experiences are down to a few factors but feeling comfortable in my own skin and regularly drinking Nurtur’s herbal tea were huge components. 

Tea is one of the healthiest beverages that pregnant and breastfeeding women can enjoy throughout their journey especially when the blend is caffeine-free like ours at Nurtur Tea.

So whether you’re drinking hot or iced here’s our top reasons why drinking tea is so beneficial during pregnancy and when breastfeeding.


1. It can speed up labour and post-birth healing

Evidence shows that drinking a herbal blend of red raspberry leaf tea, like our delicious Red Raspberry Leaf Tea, may reduce complications and interventions in childbirth. The fragarine compound found in the leaves is also known to tighten and tone the walls of your uterus, which can speed up delivery.

Rich in immune-boosting nutrients, Raspberry Leaf provides B vitamins, iron, niacin, manganese, magnesium, selenium, vitamin A and astringent alkaloids. This is a tea that can bring so much nourishment and healing in the last stages of pregnancy and post-birth too.


2. Ease morning sickness and offer instant refreshment when breastfeeding

Being low on energy, feeling tired and sick is common in pregnancy, especially in the first trimester. Our Morning Lift blend will naturally help the common symptoms of nausea and settle an upset digestive system. It will importantly help you get some fluids in you when sometimes plain water makes you feel even worse (this was the case for Founder Nina with in her second pregnancy). You’ll also receive a natural energy boost that can help ease symptoms of morning sickness and help you get on with the rest of your day.

For anyone who has has breastfed knows it's thirsty work! This is down to the hormone oxytocin which is released when breastfeeding (the same hormone that is released in childbirth) and this can be make you really thirsty. It’s your body’s way of making sure that you are getting enough water to produce enough breastmilk for your bubba. We recommend our Nursing Tea hot, iced or even a fruit infusion in our unique Tea Tumbler to keep you hydrated.


3. Lullaby you to dreamland

I suffered from pregnancy insomnia in her second trimester onwards with her first, I remember waking up in the middle of the night and my mind was racing from one thought to the next. I effortlessly, an in-house naturopath and herbalist to formulate a tea blend that not only helps to lower stress levels and feelings of anxiety but also create good quality deep sleep.

Nurtur’s caffeine-free Sleep Tea contains antioxidants that binds certain receptors in your brain shown to promote sleepiness and reduce insomnia. Furthermore, blood sugar spikes and crashes can keep us up at night. The organic cinnamon ingredient contained in Nurtur Sleep Tea, keeps everything balanced and helps prevent those spikes from happening. Allowing for a better, uninterrupted night’s sleep.

Written by Nina Morgan

Founder of Nurtur Tea

Clothes that truly make you feel comfortable in your own skin

Beautiful mama of two Nina Morgan who is the Founder of Nurtur Tea recently shared with us a few reason's why she shopped sustainably during her pregnancies. 

"My body changed so much in pregnancy. It felt like every week my tummy got bigger and my boobs fuller. These were things I celebrated. The only issue was my wardrobe. Active wear was my daily go-to choice! I could have gone on a shopping spree for cheap fashion that would have done ‘the job’, however, it went against all my principles of being sustainable. Furthermore, I wasn’t keen on spending money on unethical maternity wear that I’d only use for a few months to then be forgotten at the bottom of my wardrobe. 

I’m so glad then that I found Luna + Sun. Free from toxic chemicals and truly sustainable, their maternity range and flowing dresses were like heaven to me throughout pregnancy and beyond when breastfeeding."

These beautiful photo's were taken by Aimee + Reilly Photography of Nina with her beautiful son.  We want to ensure all women can look and feel beautiful in sustainable clothing made to last and we are so honoured to hear these beautiful words by Nina.